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Top 22 e-commerce Website Design Examples and Tips to Inspire You

08 January 2025

UI/UX

eCommerce

Table of contents

Let's be honest. I’m sure you’ve experienced this: you click on a website, take one quick look, and instantly decide to hit ‘back.’

You didn’t read much, maybe nothing at all — so what made you leave? Was it the content? Probably not. It was likely something more immediate.

We form first impressions in milliseconds, and the same goes for websites. Research shows that users take less than 50 milliseconds to form a “gut feeling” about a site.

That first impression is shaped by visual cues like layout, colors, spacing, symmetry, fonts, and even the amount of text. For e-commerce businesses, your website’s design is everything. It’s the first handshake, the storefront window, the make-or-break moment.

So, whether you’re launching a new store or giving your current one a makeover, your design can do one of two things:

✔️ A clean, attractive design pulls people in and turns visitors into buyers.

❌ A clunky layout or confusing experience? That drives people away: fast.

Sloppy e-commerce stores also struggle to achieve high rankings on the SERPs.

To help you get inspired and stay on track, I’ve handpicked 22 stunning eCommerce website design examples. Each one nails the visual experience, and they’ll give you plenty of ideas for building (or refreshing) your online store.

What Makes a Beautiful E-commerce Website Design?

The best eCommerce websites all have one thing in common: they have a strong FIRST IMPRESSION from the moment visitors land on the site. This means design isn’t just about looking nice. It’s about how people feel when they interact with your store. Does it feel easy? Trustworthy? Enjoyable?

Easy Navigation

No matter the platform—Shopify, Webflow, WooCommerce—navigation must be intuitive. A clean menu, a clickable logo, and a simple category structure go a long way. Too many choices? People bounce.

Brand Consistency

Your design should reflect your brand identity. Whether you’re using a Shopify theme or a custom Webflow layout, every color, font, and photo should feel unmistakably you.

Storytelling & Content

Not every visitor is ready to buy. The best e-commerce sites give shoppers ways to explore the brand: your values, reviews, blog posts, and more.

Real-World Imagery

Product photography is crucial. Use real-life images that help customers picture themselves using your product—something the top ecommerce website builders support out of the box.

Mobile Optimization

A mobile-friendly layout isn’t optional. With over half of shoppers browsing on phones, your site must be responsive and smooth on all screen sizes. If you need help bringing your ideas to life, you can hire Webflow developers who specialize in high-performance e-commerce websites.

Frictionless Checkout

Make it fast, simple, and optional to create an account. Speed and ease are what separate the best ecommerce websites from the rest.

22 Best E-commerce Website Design Examples

Let us take a look at some of the best e-commerce website designs, what makes them stand out, and which elements contribute to their success.

1. The Nines

The Nines is a great example for small businesses that want to run a stylish, multilingual fashion store. They recently gave their entire website a fresh new look, and it’s working beautifully. The site feels modern, clean, and very fashion-forward.

What’s best about this e-commerce website design?

A great way to showcase fashion collections
Uses stunning lifestyle photos of products
Clean, neat, and memorable layout
Includes an on-site feed that works like a social media feed on the website

If you’re planning to update your store or go international, The Nines shows how to do it with style and simplicity.

2. Allbirds

Allbirds make shoes, and they’re not afraid to go big. Their homepage always shows a full-screen image, no matter what device you use. It might seem bold, but their clear navigation and product layout make it work perfectly.

What’s best about this e-commerce website design?

Cool hover effects on product menus to enhance interaction.
Clear “Shop Men” and “Shop Women” buttons that guide visitors.
Helpful product pages featuring size charts, videos, reviews, and trust signals.

One of the top Shopify stores, Allbirds, proves that bold visuals and smart design can drive big results. And when you need professional help, don’t hesitate to hire Shopify Experts who specialize in building high-performing, conversion-focused e-commerce stores.

3. OddBalls

OddBalls is a UK brand that started with men's underwear and a mission to raise awareness about testicular cancer. Their site is colorful, loud, and full of personality, and people love it.

What’s best about this e-commerce website design?

The fun slider section on the homepage grabs the attention.
Unique, time-limited offers are placed throughout the site.
Bright colors, playful language, and bold images match their brand vibe.

OddBalls is a perfect reminder that letting your brand's personality shine through design can create a lasting impression.

4. Emoi Emoi

Emoi’s website feels warm, happy, and full of love. Their design is bright and friendly, and clearly shows what the brand stands for. If you're planning to start a fashion brand with strong values, this is a great place to look for ideas.

What’s best about this e-commerce website design?

The design matches the brand’s positive, family-first style.
Easy-to-use menu and filters for a smooth shopping experience.
A helpful section just for gift ideas.
Smart popups that offer discounts based on what you’re doing on the site.

It’s a great example of how to build a shop that connects emotionally with your audience.

5. HighwayRobery

Highway Robery sells fun, one-of-a-kind robes — and their website is just as fun. It uses short, snappy text, cool visuals, and an easy layout that makes you want to keep scrolling.

What’s best about this e-commerce website design?

Short sections make the site easy to read.
Very creative and clever product descriptions.
Follows the “Keep It Simple” rule perfectly.

This site proves that a simple design with strong branding can go a long way, especially when your voice is fun and memorable.

6. Holderness & Bourne

This site feels calm, classy, and professional — just like the golf gear it sells. It uses full-screen images that feel like you’re right on the course, making the shopping experience smooth and elegant.

What’s best about this e-commerce website design?

Big golf-themed images with clickable product tags.
A gift guide organized by price and recipient (e.g, "Gifts for Golfers").
An interactive size and fit guide to help customers shop smarter.

Holderness & Bourne show how to use lifestyle images and smart tools to make online shopping feel premium. This would be one of the perfect ecommerce website design examples, from fonts to color palette, everything feels aligned with a classic, tailored brand, making it clear this is a premium product line.

7. Meow Meow Tweet

Meow Meow Tweet is fun to say, and even more fun to shop. This eco-friendly skincare brand mixes fun drawings, bright colors, and playful copy to create a one-of-a-kind shopping vibe.

What’s best about this e-commerce website design?

Great balance of photos and illustrations
A joyful, fun design full of color and personality
A blog packed with helpful skin care tips and guides
Strong brand personality comes through in every element.

If you're building a fun, youth-focused brand, Meow Meow Tweet shows how to design a site that feels like a friend.

8. Jackie Smith

Jackie Smith is all about bold colors and it works! The site uses vibrant shades everywhere, from the products to the background. Even with all that color, it still feels clean and easy to shop.

What’s best about this e-commerce website design?

Simple layout that keeps things easy to find
Great balance between eye-catching design and easy shopping
Bright, bold colors throughout the site
“Sold Out” tags create urgency and drive demand.

Jackie Smith proves that colorful doesn’t have to mean cluttered. You can still keep things simple while standing out.

9. Boohoo

Boohoo doesn’t waste time, they throw deals and discounts in your face as soon as you land on the homepage. But it’s smart, not spammy. The design focuses on offers without being too distracting.

What’s best about this e-commerce website design?

Straight-to-the-point offer banners
Clean text and layout that keeps focus on the deals.
Smart use of urgency and promo visuals
Easy navigation with clearly labeled categories.

Boohoo is a good reminder: you don’t need fancy features. Just make it easy for customers to see your deals and shop fast. That’s what makes it one of the best ecommerce website design examples because it shows that a simple layout and clear deals can help people shop quickly and easily.

10. Skullcandy

Skullcandy’s website is full of color, energy, and fun. It shows off their music gear in a bold, exciting way. With eye-catching images, short text, and interactive features, it’s easy to explore the site and enjoy shopping, perfect for young, adventurous people.

What’s best about this e-commerce website design?

Bright, eye-catching color scheme
Interactive elements for better engagement
Smooth shopping journey with a clear layout

Skullcandy's website provides a hip, connected, and entertaining experience that resonates with its youthful, adventurous customer base.

Launch mobile-optimized stores with secure checkout experiences

11. Bliss

Bliss boasts a bright, sunny e-commerce website design that's a joy to navigate. The colors, images, and easy-to-use layout make it simple and enjoyable to shop for skin care. It displays best sellers prominently and makes customers feel good about their purchases, as the brand guarantees.

What’s best about this e-commerce website design?

Bright, colorful design that communicates brand personality
Best-seller carousel that invites exploration
Playful visuals with simple navigation
Charming and welcoming tone

Bliss makes shopping online easy, playful, and breezy — just what skin care enthusiasts want from an online experience.

12. Almond Surfboards

Almond Surfboards maintain its simplicity and laid-back feel. Its website incorporates light tones and beach pictures to create a peaceful, seaside atmosphere. It does not overwhelm users, allowing the attention to remain on the quality of their surfboards and the relaxed lifestyle they embody.

What’s best about this e-commerce website design?

Soft, beachy visuals
Minimalist, simple layout
Lifestyle content that reinforces brand identity
A clear emphasis on product quality

Almond Surfboards is relaxed but efficient, creating a shopping experience that's real and easy-going.

13. Bohemian Traders

Bohemian Traders employs stunning fashion images and a simple design to allow customers to browse easily. The website blends creativity with order, revealing the brand's playful, fashion-forward personality. Simple categories and filters allow customers to find what they're looking for quickly, with a seamless shopping experience.

What's best about this e-commerce website design?

Fantastic high-quality fashion imagery
Ordered categories and filters
Brand-appropriate imagery that suits their client base
Clear call-to-action buttons

Bohemian Traders mixes creativity and order, making online shopping easy and allowing their playful, free-spirited aesthetic to shine through.

14. Nike

Nike's site is crisp and potent, similar to their brand. Black and white with a clean aesthetic, robust product imagery, and fluid navigation, shopping is quick and easy on the site. Product videos and mobile optimization keep it cutting-edge, sleek, and painless.

What’s best about this e-commerce website design?

Clean, high-impact color scheme
Interactive product elements and media
Smooth, functional navigation
Seamless mobile experience

Nike marries good looks and performance, as do their products, to create an online shop that is crisp and dependable.

15. Tiny Organics

Tiny Organics' website is designed for harried parents. It employs gentle color and minimal design to establish trust and make healthy food simple to navigate. It makes nutrition, shipping information, and product information easy to see, and families can make intelligent, healthy decisions with confidence.

What’s best about this e-commerce website design?

Clean, family-friendly design
Crisp visuals and easy navigation
Trust and nutrition messaging
Distinct product and delivery details

Tiny Organics demonstrates that less is more when it comes to assisting users in making good, healthy decisions.

16. Whitebird Jewelry

Whitebird Jewelry has a luxury look with big, beautiful images and videos. The website is refined and simple, giving each product a close-up view. It is like a high-end buying experience, emphasizing beauty, narrative, and quality craftsmanship from beginning to end.

What’s best about this e-commerce website design?

Luxurious product photos and videos
In-depth product pages that educate and inspire
Luxury brand aesthetic with refined design features
Story-driven, personalized experience

Whitebird Jewelry demonstrates how class and simplicity can combine to make online shopping an edited experience.

17. Verve Coffee Roasters

Verve Coffee Roasters makes its site feel like a warm coffeehouse. It incorporates rich imagery, lyrical prose, and genuine reviews to narrate their story. The design is simple, warm, and welcoming — an excellent combination of form and function for coffee enthusiasts.

What’s best about this e-commerce website design?

Gorgeous photography and solid brand voice
Prominent reviews that instill trust
Simple-to-navigate product offerings
Tuned-in design that is both homey and clean

Verve's website is the ultimate combination of visual narrative and wise design, offering users a flavor of their world.

18. Love Billy!

Love Billy's website is warm and full of personality. With clean design, lively visuals, and moving product stories, it's perfect for empathetic shoppers. The simple layout and loving copy create an intimate atmosphere, similar to selecting a thoughtful gift for a loved one.

What’s best about this e-commerce website design?

Emotionally touching tagline and images.
Strong personality design with a minimalistic style
Simple navigation and straightforward product presentation
Ideal for narratives and gift-giving products

Love Billy! Proves that bringing together bare-minimum design with authentic storytelling can create a lasting impact.

19. Warby Parker

Warby Parker marries intelligent technology with simple styling to enable shopping for glasses to be enjoyable and stress-free. From Home Try-On to a virtual try-on feature, the customer experience is designed around comfort and assurance. The website employs strong typography and excellent layout decisions to enable customers to make crisp, confident choices.

What’s best about this e-commerce website design?

Virtual Try-on capabilities for an in-the-real-world feeling
Organized design with intelligent use of space and fonts
Informative product pages with lens details, reviews, and face shape charts effectively
Personalized experience that eliminates the guesswork

Warby Parker's design shows that technology and compassion can complement each other to form a shining example of a shopping experience.

20. Italic

Italic retails luxury without the logos, and its website mirrors that simple, sophisticated aesthetic. With a spare, editorially styled design and muted visuals, it places quality front and center. Elements such as "Shop by Factory" and product transparency pages establish trust while providing consumers with more insight into how and where products are produced.

What’s best about this e-commerce website design?

Magazine-style layout with minimalist luxury aesthetic
Transparency features such as "Product Story" and "Shop by Factory"
Educational editorial content
Luxurious visuals with crisp product displays

Italic's website serves as an excellent template for DTC brands that wish to marry sophistication with moral shopping ethics.

21. Pure Cycles

Pure Cycles makes it easy and fun to shop for bikes. The site is all about clarity, with a simple design that emphasizes what counts — the bikes. Product pages provide an almost hands-on experience with close-ups and specs. The clean look makes visitors feel educated and prepared to make an informed purchase.

What’s best about this e-commerce website design?

Simple layout with emphasis on bestsellers
High-quality product pages with close-ups and specs
Powerful visuals mimicking in-store shopping
Confidence-building facts for assured purchasing choices

Pure Cycles' no-nonsense aesthetic demonstrates the power of simplicity and openness to sell even expensive items online.

22. Partake Foods

Partake Foods is all about inclusivity and healthy indulgence, and their website makes that clear right from the homepage. Bright visuals, clear health labels, and allergy certifications build instant trust. Social proof, like customer reviews and press mentions, reinforces credibility, making the experience reassuring and friendly from start to finish.

What’s best about this e-commerce website design?

Bold health messaging right on the homepage
Allergy certifications and dietary icons for trust
Social proof through reviews and media features
Clean, inviting design with easy-to-navigate layout

Partake Foods blends good-for-you messaging with design that makes visitors feel confident and cared for. The site exemplifies how e-commerce website design examples can effectively blend technology with user-centric design.

Final Thought

Your website is often your customer's very first interaction with your brand, and first impressions are everything. Whether you're creating your first online shop or rebuilding an outdated one, focusing on great ecommerce website design is the fastest way to boost trust, engagement, and sales.

These e-commerce website design examples prove that you don’t need to be flashy or over-designed. You just need to be intentional about the user experience, about your messaging, and about how your site guides customers toward action.

Ready to elevate your online store? Start by focusing on your homepage, or hire a design pro like us to bring your brand vision to life.

WRITTEN BY

Harsh Kansagara

Chief Operations Officer

Driven by memes and functional thinking, I excel at solving complex problems. With over a decade of experience in designing, crafting, and launching websites, mobile apps, and desktop apps, I bring a profound understanding of UI design, visual communication, and usability principles. 💪 I'm constantly observing, learning, and building because the design isn't just a process; it's a comical dialogue between people and technology if you can hear it well. 🙌

Harsh Kansagara

Chief Operations Officer