Let's be honest. I’m sure you’ve experienced this: you click on a website, take one quick look, and instantly decide to hit ‘back.’
You didn’t read much, maybe nothing at all — so what made you leave? Was it the content? Probably not. It was likely something more immediate.
We form first impressions in milliseconds, and the same goes for websites. Research shows that users take less than 50 milliseconds to form a “gut feeling” about a site.
That first impression is shaped by visual cues like layout, colors, spacing, symmetry, fonts, and even the amount of text. For e-commerce businesses, your website’s design is everything. It’s the first handshake, the storefront window, the make-or-break moment.
So, whether you’re launching a new store or giving your current one a makeover, your design can do one of two things:
✔️ A clean, attractive design pulls people in and turns visitors into buyers.
❌ A clunky layout or confusing experience? That drives people away: fast.
Sloppy e-commerce stores also struggle to achieve high rankings on the SERPs.
To help you get inspired and stay on track, I’ve handpicked 22 stunning eCommerce website design examples. Each one nails the visual experience, and they’ll give you plenty of ideas for building (or refreshing) your online store.
What Makes a Beautiful E-commerce Website Design?
The best eCommerce websites all have one thing in common: they have a strong FIRST IMPRESSION from the moment visitors land on the site. This means design isn’t just about looking nice. It’s about how people feel when they interact with your store. Does it feel easy? Trustworthy? Enjoyable?
Easy Navigation
No matter the platform—Shopify, Webflow, WooCommerce—navigation must be intuitive. A clean menu, a clickable logo, and a simple category structure go a long way. Too many choices? People bounce.
Brand Consistency
Your design should reflect your brand identity. Whether you’re using a Shopify theme or a custom Webflow layout, every color, font, and photo should feel unmistakably you.
Storytelling & Content
Not every visitor is ready to buy. The best e-commerce sites give shoppers ways to explore the brand: your values, reviews, blog posts, and more.
Real-World Imagery
Product photography is crucial. Use real-life images that help customers picture themselves using your product—something the top ecommerce website builders support out of the box.
Mobile Optimization
A mobile-friendly layout isn’t optional. With over half of shoppers browsing on phones, your site must be responsive and smooth on all screen sizes. If you need help bringing your ideas to life, you can hire Webflow developers who specialize in high-performance e-commerce websites.
Frictionless Checkout
Make it fast, simple, and optional to create an account. Speed and ease are what separate the best ecommerce websites from the rest.
22 Best E-commerce Website Design Examples
Let us take a look at some of the best e-commerce website designs, what makes them stand out, and which elements contribute to their success.
1. The Nines
What’s best about this e-commerce website design?
- A great way to showcase fashion collections
- Uses stunning lifestyle photos of products
- Clean, neat, and memorable layout
- Includes an on-site feed that works like a social media feed on the website
If you’re planning to update your store or go international, The Nines shows how to do it with style and simplicity.
2. Allbirds
What’s best about this e-commerce website design?
- Cool hover effects on product menus to enhance interaction.
- Clear “Shop Men” and “Shop Women” buttons that guide visitors.
- Helpful product pages featuring size charts, videos, reviews, and trust signals.
One of the top Shopify stores, Allbirds, proves that bold visuals and smart design can drive big results. And when you need professional help, don’t hesitate to hire Shopify Experts who specialize in building high-performing, conversion-focused e-commerce stores.
3. OddBalls
What’s best about this e-commerce website design?
- The fun slider section on the homepage grabs the attention.
- Unique, time-limited offers are placed throughout the site.
- Bright colors, playful language, and bold images match their brand vibe.
OddBalls is a perfect reminder that letting your brand's personality shine through design can create a lasting impression.
4. Emoi Emoi
What’s best about this e-commerce website design?
- The design matches the brand’s positive, family-first style.
- Easy-to-use menu and filters for a smooth shopping experience.
- A helpful section just for gift ideas.
- Smart popups that offer discounts based on what you’re doing on the site.
It’s a great example of how to build a shop that connects emotionally with your audience.
5. HighwayRobery
What’s best about this e-commerce website design?
- Short sections make the site easy to read.
- Very creative and clever product descriptions.
- Follows the “Keep It Simple” rule perfectly.
This site proves that a simple design with strong branding can go a long way, especially when your voice is fun and memorable.
6. Holderness & Bourne
This site feels calm, classy, and professional — just like the golf gear it sells. It uses full-screen images that feel like you’re right on the course, making the shopping experience smooth and elegant.
What’s best about this e-commerce website design?
- Big golf-themed images with clickable product tags.
- A gift guide organized by price and recipient (e.g, "Gifts for Golfers").
- An interactive size and fit guide to help customers shop smarter.
7. Meow Meow Tweet
What’s best about this e-commerce website design?
- Great balance of photos and illustrations
- A joyful, fun design full of color and personality
- A blog packed with helpful skin care tips and guides
- Strong brand personality comes through in every element.
If you're building a fun, youth-focused brand, Meow Meow Tweet shows how to design a site that feels like a friend.
8. Jackie Smith
What’s best about this e-commerce website design?
- Simple layout that keeps things easy to find
- Great balance between eye-catching design and easy shopping
- Bright, bold colors throughout the site
- “Sold Out” tags create urgency and drive demand.
Jackie Smith proves that colorful doesn’t have to mean cluttered. You can still keep things simple while standing out.
9. Boohoo
What’s best about this e-commerce website design?
- Straight-to-the-point offer banners
- Clean text and layout that keeps focus on the deals.
- Smart use of urgency and promo visuals
- Easy navigation with clearly labeled categories.
Boohoo is a good reminder: you don’t need fancy features. Just make it easy for customers to see your deals and shop fast. That’s what makes it one of the best ecommerce website design examples because it shows that a simple layout and clear deals can help people shop quickly and easily.
10. Skullcandy
What’s best about this e-commerce website design?
- Bright, eye-catching color scheme
- Interactive elements for better engagement
- Smooth shopping journey with a clear layout
Skullcandy's website provides a hip, connected, and entertaining experience that resonates with its youthful, adventurous customer base.
