Redefining Retail Operations with Intelligent Odoo Integration

We helped WIBI transform fragmented retail workflows into a connected, automated system using Odoo. By integrating Zoho, DAL, and Shopify, automating profitability reports, and enabling serial-based product tracking, WIBI gained full visibility and control over its retail ecosystem.

industry

Electronics & Tech

Services

Odoo ERP Development, API Integration, Inventory Automation, Data Analytics

Introduction

WIBI, a retail company specializing in electronic goods, needed a unified system that connected its sales, purchasing, inventory, and delivery workflows. The team relied on multiple disconnected platforms — Odoo, Zoho, Shopify, and DAL — which led to redundant data, manual errors, and operational delays.

The platform needed to:

Integrate Odoo with Zoho, DAL, and Shopify for real-time synchronization.
Automate profitability monitoring and financial reporting.
Track every product through IMEI and serial numbers.
Provide brand-specific analytics and detailed stock insights.
Strengthen access controls with role-based permissions.
Enable full order lifecycle tracking — from purchase to delivery and returns.

The Challenge

WIBI’s rapidly growing retail operations demanded robust automation and tighter data consistency across multiple systems.

Disconnected Platforms: Manual data transfer between Zoho, DAL, and Shopify caused duplication and delays.
Inaccurate Profitability Tracking: Manual margin calculations led to reporting inconsistencies.
Poor Product Traceability: Lack of IMEI/serial tracking made warranty claims difficult to manage.
Limited Brand Reporting: Inability to analyze performance across brands slowed decision-making.
Weak Access Controls: Inconsistent permissions exposed sensitive business data.
No Proactive Stock Monitoring: Missed alerts led to frequent stockouts and lost sales opportunities.

Our Approach

7Span re-engineered WIBI’s retail ecosystem by integrating every platform into a unified, intelligent Odoo environment with real-time data flow and automation.

Seamless Multi-System Integration

Connected Odoo with Zoho, DAL, and Shopify via APIs — enabling synchronized data for orders, deliveries, and stock across all platforms.

Automated Margin & Profit Tracking

Enhanced Odoo’s Accounting module to auto-calculate and display real-time sales margins directly from each transaction.

IMEI & Serial Number Tracking

Implemented unique product identifiers for complete lifecycle visibility — from procurement to sale and warranty management.

Custom Business Intelligence Reports

Built brand- and category-specific reporting tools for detailed performance insights and faster decision-making.

Digitize Your Retail Ecosystem with Odoo

From ERP automation to real-time integrations, 7Span helps retail businesses connect systems, boost visibility, and scale operations with confidence.

7Span delivered more than an ERP — they built a connected ecosystem. With everything from Odoo to Shopify and Zoho now in sync, our retail operations run smoother and faster than ever before.

WIBI Team

The Impact

The new system transformed WIBI’s retail operations into a unified, data-driven environment. With integrated tools and automation across sales, inventory, and delivery, the company achieved new levels of speed, visibility, and financial accuracy.

70%

Reduction in manual data entry and reconciliation time across systems.

100%

Real-time synchronization achieved between Odoo, Zoho, Shopify, and DAL.

45%

Faster order-to-delivery processing through automated workflow integration.

60%

Improvement in inventory accuracy with serial and IMEI tracking.

Save up to 30% on your salaries &

developmental costs.

Save up to 30% on your salaries &

developmental costs.