It is easy to get caught up in the excitement of launching an online store. Choosing the best e-commerce platform saves you from hassle, wasted time, and costly mistakes. The right platform ensures your store looks professional and runs smoothly with growth-focused tools.

For entrepreneurs and sellers, there has never been a better time to build online. The key is finding a platform that fits your goals and business priorities. Some businesses need simplicity and affordability, while others require advanced features for larger operations.

With so many options available, we have curated the best ecommerce platforms for small businesses. This guide will help you compare features, pricing, and scalability so you can choose confidently.

What is an E-Commerce Platform?

An online e-commerce platform is software that allows businesses to buy and sell online. Each platform specializes in specific aspects of digital commerce, offering different tools and functionality.

These include catalog management, online payments, order fulfillment, inventory tracking, marketing, and customer management. The best ecommerce website design example shows how businesses create unique sites while managing operations smoothly.

With these tools, platforms help companies grow, adapt, and compete in today’s digital marketplace, especially when supported by retail & e-commerce software development that enhances performance, customization, and long-term scalability.

The Best E-Commerce Website Builders At A Glance

Here’s a definitive comparison of the best e-commerce website builders:

#1. Shopify

Shopify is the most popular all-in-one online ecommerce platform. It suits businesses of all sizes, from small shops to growing enterprises worldwide. With affordable plans, sleek templates, and 8,000+ apps, Shopify makes customization simple.

The platform includes hosting, payment processing, and security, making it the best platform for e-commerce website. Tools like Shopify Magic and Sidekick help merchants design, market, and manage efficiently. For those seeking convenience, reliability, and growth-focused features, Shopify is a top choice.

Pros

• User-friendly interface.
• Access to the Shopify app marketplace.
• Many options for dropshipping.
• Advanced data and reporting analytics.
• 24/7 customer support.

Cons

• Limited B2B features for targeting wholesale customers.
• No multi-storefront option in one backend.
• Limited in-house development support.
• Restricted customization for product and content pages.

Pricing

• Standard: $39/month.
• Plus: $105/month.
• Pro: $399/month.
• Shopify Plus: Starts at $2,300/month for enterprise or high-volume businesses.

#2. Adobe Commerce (Magento)

Adobe Commerce, formerly Magento, is a powerful open-source platform for e-commerce websites designed for enterprises and developers. It offers complete control over customization, integrations, and buyer experiences, making it ideal for building scalable and highly tailored online stores.

This best ecommerce platform includes B2B features, ERP/CRM connections, and tools for large product catalogs. Adobe Commerce is powerful but best for enterprise-level businesses needing advanced capabilities.

Pros

• Highly customizable with a modular architecture.
• Supports bulk ordering, custom pricing, and complex catalogs.
• Built-in B2B features (quotes, custom pricing, etc.).
• Robust ecosystem of plugins and integrations.

Cons

• Requires technical expertise or a development team.
• Not recommended for small businesses due to complexity/cost.
• Limited technical support is offered to customers.

Pricing

• Magento Open Source: Free.
• Adobe Commerce On-premise: $22,000–$125,000/year.
• Adobe Commerce Cloud: $40,000–$190,000/year, depending on sales volume and tier.

#3. Squarespace

Squarespace is widely recognized as the best ecommerce platform for creatives and small businesses. It provides sleek templates, an easy-to-use drag-and-drop builder, and secure online checkout. 

Its features include SEO tools, AI design support, and integrations with PayPal, Stripe, and Apple Pay. Although it has limitations for large catalogs, it works well for smaller stores. 

Entrepreneurs looking for a platform that combines simplicity and style for their e-commerce website will find Squarespace highly effective and user-friendly.

Pros

• Stunning, designer-quality templates.
• Easy-to-use drag-and-drop interface, no coding skills needed.
• Built-in SEO and marketing tools.
• Improved AI features for content and design.
• Ideal for showcasing creative products or services.

Cons

• Limited customization compared to other platforms.
• Not ideal for large product catalogs.
• Less scalable for more complex business needs.

Pricing

• Personal: $16/month (annual).
• Business: $23/month (annual).
• Basic Commerce: $28/month (annual).
• Advanced Commerce: $52/month (annual).

#4. BigCommerce

BigCommerce is a powerful ecommerce platform for small businesses and larger enterprise brands. It combines SaaS flexibility with customization, making it suitable for different industries and sales models. 

This delivers 99.99% uptime, PCI compliance, and advanced B2B tools like multi-storefronts and bulk ordering. Features include a drag-and-drop Page Builder, optimized checkout, and promotions management. 

Though it has a learning curve, BigCommerce is excellent for growing brands needing scalability, security, and performance.

Pros

• Drag-and-drop Page Builder with optimized one-page checkout and on-click checkout integrations.
• Native integrations with Apple Pay, Stripe, PayPal, and Buy with Prime.
• Advanced features like Multi-Storefront, B2B Edition, and BOPIS.

Cons

• Automatic plan upgrades are required as sales grow.
• Steeper learning curve due to rich feature set.
• Fewer free themes compared to competitors.

Pricing

• Standard: $29/month (up to $50,000 sales).
• Plus: $79/month (up to $180,000 sales).
• Pro: $299/month (up to $400,000 sales).
• Enterprise: Custom pricing.
• PayPal rates: 2.59–2.35% + $0.49.

#5. Wix

Wix is a versatile option and often considered the best e-commerce platform for startups. It is popular among creators, freelancers, and service providers wanting professional websites without coding. 

With a drag-and-drop builder, 2,000+ templates, and AI tools, creating a store is simple. It offers secure payments, SEO tools, and marketing features starting from the Core plan. The Wix platform for ecommerce websites is beginner-friendly and affordable, though it may be limited for large or complex stores.

Pros

• Easy drag-and-drop builder with 2,000+ templates.
• AI-powered design tools for beginners.
• Free plan available for testing simple sites.
• Transparent tiered pricing and e-commerce features on higher plans.

Cons

• Cannot switch templates once published.
• Paid plans are required for e-commerce.
• Costs scale quickly for business-heavy features.
• Limited performance for larger stores.

Pricing

• Light: $17/month.
• Core (Ecommerce): $29/month.
• Business: $36/month.
• Business Elite: $159/month (annual billing).

#6. OpenCart

OpenCart is a free, open-source solution often considered among the best ecommerce website platforms. It is ideal for businesses that want flexibility, control, and cost efficiency.

With 13,000+ extensions and multi-store support, it lets you customize every aspect of your store. As one of the most adaptable online e-commerce platforms, OpenCart requires technical know-how for hosting and maintenance. While affordable, businesses should factor in costs for premium themes and extensions.

Pros

• Free, open-source software with no license fees.
• 13,000+ extensions for customization.
• Built-in multi-store and multilingual support.

Cons

• Requires technical expertise for hosting and maintenance.
• Premium themes and extensions add extra costs.
• Limited customer support unless you buy a hosted plan.

Pricing

• Self-hosted version: Free.
• Extensions/themes: $20–$200 each.
• Hosted plans: Basic $29/month, Business $99/month, Enterprise $599+/month.

#7. Square Online

Square Online is widely recognized as one of the best small business ecommerce platforms for beginners with physical stores. It integrates seamlessly with Square POS and hardware, making it ideal for retailers, restaurants, and salons. 

While customization and analytics are limited, it delivers essential tools for new sellers. This makes Square Online a reliable option among the best e-commerce platforms for businesses starting their online journey.

Pros

• Seamless POS integration for brick-and-mortar stores.
• Free forever plan includes core online store features.
• Simple, transparent pricing with no hidden fees.

Cons

• Less powerful customization and analytics than Shopify or BigCommerce.
• Free plan uses Square branding.
• Limited features for enterprise-scale businesses.

Pricing

• Free Plan: $0 + 2.9% + $0.30 per transaction.
• Plus: $29–$49/month.
• Premium: $79–$149/month.

#8. WooCommerce

WooCommerce is a flexible plugin and one of the most popular online ecommerce platforms today. The platform offers thousands of plugins, themes, and multichannel selling options. 

Businesses control hosting, security, and performance, which can require technical skills. As one of the best e-commerce website builders, WooCommerce provides freedom, scalability, and endless customization options for businesses of all sizes and industries.

Pros

• Flexible, open-source solution with a vast plugin ecosystem.
• No additional transaction fees (only processor costs apply).
• Customizable for any business model.
• Integrates seamlessly with WordPress.

Cons

• Requires separate hosting, domain, and security.
• Costs vary due to plugins and pro themes.
• Technical expertise is needed for optimization and maintenance.

Pricing

• Core plugin: Free.
• Hosting: $5–$30+/month.
• Premium themes: $30–$100+.
• Extensions/maintenance: Varies.

#9. Ecwid

Ecwid is a lightweight solution and a popular choice among online ecommerce platforms for small businesses. The platform supports multichannel selling, global payments, and offers a forever-free plan for beginners. 

Customization is limited compared to larger solutions, but setup is fast and simple. Ecwid remains a trusted option as one of the best e-commerce platforms for small businesses starting digital sales quickly.

Pros

• Add a shop to any website within minutes.
• Forever free plan available.
• No transaction fees on any plan.
• Supports multichannel and global selling.

Cons

• Limited customization compared to Shopify or WooCommerce.
• Advanced features require higher-tier plans.
• Some integrations need third-party apps.

Pricing

• Free Plan: $0 (basic store).
• Venture: $19/month.
• Business: $39/month.
• Up to 17% discount on annual billing.

Choose the Best E-Commerce Platform for Small Businesses

Finding the best ecommerce platform for beginners or small businesses means balancing needs, features, and budget. Start by identifying must-have tools, nice-to-have functions, and your ideal spend.

Essential Features

• Hosting is included or purchased separately.
• Store embedding and buy-now buttons.
• Secure payment processing.
• SSL certificates and PCI compliance.
• Drag-and-drop store builder.
• SEO, email, and social tools.
• Reliable customer support.

Overall Value

Not all platforms fit small business budgets. For example, Adobe Commerce starts at $22,000 yearly. Instead, focus on platforms that offer the right mix of features and value.

Key costs to consider:

• Subscription fees (monthly or discounted yearly).
• Payment gateway fees are on each transaction.
• Hosting fees for platforms without built-in hosting.
• Extras like domains, SSL, apps, and design.

Ease of Use

If you don’t have a developer, choose simple dashboards and drag-and-drop tools. Easy-to-reach customer support is a must for beginners running stores themselves.

Features and Functionality

Different ecommerce website builders have different strengths. For example, Shopify offers powerful integrations, while Square Online supports both in-store and online sales. Matching your platform to your sales model saves time and frustration.

Integrations

No single platform does everything. The best platforms let you add tools for shipping, marketing, accounting, and customer loyalty. Integrations help you build the ecosystem your business needs.

Scalability

Your platform should grow with you. Look for options with easy upgrades, multi-location inventory, and new sales channels. Planning ensures smooth scaling when demand rises. As your online store grows, pairing the right platform with strong eCommerce Growth Solutions can significantly extend your reach, performance, and revenue potential.

How 7Span Helps You Develop the Best E-commerce Store

Choosing the best ecommerce platform for small business is one of the most critical decisions. There is no single solution for everyone, only the one that fits your business. Each company values features differently, from payment flexibility to dropshipping or real-time inventory management.

At 7Span, we know building the best e-commerce store goes far beyond platform choice. With the right technology and design, our team helps you build a fast and scalable e-commerce store that delivers a frictionless shopping journey. The result is a store that delights customers, strengthens your brand, and boosts sales.

Don’t settle for ordinary. Let 7Span craft an e-commerce store designed to win.