{
  "columns": [
    "7d22c79c-ee15-4c98-bd3d-259618923df8",
    "b86bfa82-c719-4100-ba5d-c6e65ce41d67"
  ],
  "rows": [
    {
      "cells": [
        {
          "value": "Goal",
          "column": "7d22c79c-ee15-4c98-bd3d-259618923df8"
        },
        {
          "value": "How 7Span Achieves It",
          "column": "b86bfa82-c719-4100-ba5d-c6e65ce41d67"
        }
      ]
    },
    {
      "cells": [
        {
          "value": "ROI-focused bidding & channel strategy",
          "column": "b86bfa82-c719-4100-ba5d-c6e65ce41d67"
        },
        {
          "value": "Maximize Ad Spend",
          "column": "7d22c79c-ee15-4c98-bd3d-259618923df8"
        }
      ]
    },
    {
      "cells": [
        {
          "value": "Segmented targeting, CRO, and A/B testing",
          "column": "b86bfa82-c719-4100-ba5d-c6e65ce41d67"
        },
        {
          "value": "Lower Cost per Lead",
          "column": "7d22c79c-ee15-4c98-bd3d-259618923df8"
        }
      ]
    },
    {
      "cells": [
        {
          "value": "Performance-driven landing pages + UX improvements",
          "column": "b86bfa82-c719-4100-ba5d-c6e65ce41d67"
        },
        {
          "value": "Increase Conversions",
          "column": "7d22c79c-ee15-4c98-bd3d-259618923df8"
        }
      ]
    },
    {
      "cells": [
        {
          "value": "Full-funnel campaign orchestration + retargeting",
          "column": "b86bfa82-c719-4100-ba5d-c6e65ce41d67"
        },
        {
          "value": "Scale Faster",
          "column": "7d22c79c-ee15-4c98-bd3d-259618923df8"
        }
      ]
    },
    {
      "cells": [
        {
          "value": "Improve Attribution",
          "column": "7d22c79c-ee15-4c98-bd3d-259618923df8"
        },
        {
          "value": "Cross-channel tracking + transparent reporting",
          "column": "b86bfa82-c719-4100-ba5d-c6e65ce41d67"
        }
      ]
    }
  ]
}