Redefining Restaurant Branding And UX To Boost Stronger Online Orders And Lasting Connections
We helped Chicken Master modernize its identity and build a vibrant, responsive website. With eCommerce integration, improved navigation, and engaging visuals, the restaurant strengthened its online presence and delivery operations while keeping its legacy intact.
Introduction
Chicken Master is a family-run Canadian restaurant with over 20 years of legacy. Known for its signature chicken dishes, the restaurant needed a refreshed identity and a stronger online presence to keep pace with evolving customer expectations and food delivery trends.
The goals were to:
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Reimagine the brand identity while preserving its legacy
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Design a responsive website with a fun, colorful, and user-friendly aesthetic
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Integrate eCommerce features for online ordering and delivery
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Boost visibility through clear CTAs, reviews, and location details
The Challenge
Balancing tradition with modern digital experiences.
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Legacy Identity: Updating the brand while keeping its heritage intact.
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Responsive Design: Ensuring usability across devices for diverse customers.
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eCommerce Integration: Enabling a seamless digital ordering experience.
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User Engagement: Creating a fun, vibrant UI that reflects the restaurant’s personality.
Our Approach
7Span delivered a full-stack rebranding and website revamp for Chicken Master.
Holistic Brand Identity
Redesigned logo, colors, and visual storytelling to align with taste, food, and the right brand message.
Responsive Website Design
Crafted a modern, mobile-first site with intuitive navigation and engaging visuals.
eCommerce Integration
Integrated WooCommerce for smooth online ordering, payments, and delivery management.
User-Centric Features
Added testimonials, reviews, CTAs, and store locator tools for better engagement.
Visual Storytelling
Used vibrant imagery and playful design to reflect the restaurant’s fun and flavorful personality.
7Span reimagined our brand while keeping our legacy alive. The new website is vibrant, easy to use, and has given us a strong online presence to grow further.
The Impact
The new Chicken Master identity and website elevated the restaurant’s digital presence, boosting customer engagement and online ordering efficiency.
Metrics:
100%
responsive website optimized for desktop and mobile
30%
Stronger online presence aligned with profit goals.
70%
Boosted delivery performance with integrated ordering workflows.
2x
customer trust through testimonials and reviews
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
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