Redefining Restaurant Branding And UX To Boost Stronger Online Orders And Lasting Connections

We helped Chicken Master modernize its identity and build a vibrant, responsive website. With eCommerce integration, improved navigation, and engaging visuals, the restaurant strengthened its online presence and delivery operations while keeping its legacy intact.

industry

Food & Beverages

Services

Branding, Website Development, eCommerce Integration, UI/UX Design

Introduction

Chicken Master is a family-run Canadian restaurant with over 20 years of legacy. Known for its signature chicken dishes, the restaurant needed a refreshed identity and a stronger online presence to keep pace with evolving customer expectations and food delivery trends.

The goals were to:

Reimagine the brand identity while preserving its legacy
Design a responsive website with a fun, colorful, and user-friendly aesthetic
Integrate eCommerce features for online ordering and delivery
Boost visibility through clear CTAs, reviews, and location details

The Challenge

Balancing tradition with modern digital experiences.

Legacy Identity: Updating the brand while keeping its heritage intact.
Responsive Design: Ensuring usability across devices for diverse customers.
eCommerce Integration: Enabling a seamless digital ordering experience.
User Engagement: Creating a fun, vibrant UI that reflects the restaurant’s personality.

Our Approach

7Span delivered a full-stack rebranding and website revamp for Chicken Master.

Holistic Brand Identity

Redesigned logo, colors, and visual storytelling to align with taste, food, and the right brand message.

Responsive Website Design

Crafted a modern, mobile-first site with intuitive navigation and engaging visuals.

eCommerce Integration

Integrated WooCommerce for smooth online ordering, payments, and delivery management.

User-Centric Features

Added testimonials, reviews, CTAs, and store locator tools for better engagement.

Visual Storytelling

Used vibrant imagery and playful design to reflect the restaurant’s fun and flavorful personality.

Rebrand & Digitize Your Restaurant Business

From holistic brand identity to eCommerce-ready websites, 7Span helps restaurants expand their reach and delight customers.

7Span reimagined our brand while keeping our legacy alive. The new website is vibrant, easy to use, and has given us a strong online presence to grow further.

Chicken Master Team/