Turning Daily Movement Into Real Insurance Savings
We built Ease Total Health, a white-label HealthTech SaaS platform where users earn discounted insurance by completing 500 hours of tracked physical activity per year. With background geolocation, AWS Cognito SSO, and a multi-tenant admin ecosystem, the platform empowers insurers to launch branded wellness apps quickly and at scale.
Introduction
The client envisioned a simple idea with powerful real-world impact:
Move more → Pay less for insurance.
To achieve this, they needed a mobile app that could:
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Track user activity continuously, even if the app is killed
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Motivate users with real-time progress toward a 500-hour annual goal
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Support multiple insurance providers with their own branded apps
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Ensure secure and seamless authentication with minimal friction
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Provide administrators and healthcare partners a robust management dashboard
The Challenge
Developing Ease Total Health required addressing several technical hurdles:
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Ensuring terminated-state geolocation tracking, especially with iOS background restrictions
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Balancing accurate movement tracking with battery optimisation
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Supporting multi-tenant architecture where each insurance provider has isolated data
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Creating a seamless SSO experience through AWS Cognito
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Building two distinct admin layers: Super Admin + Healthcare Partner Admin
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Delivering a fast, scalable system ready for multiple branded rollouts
Our Approach
We engineered the platform as a SaaS-native ecosystem where movement translates into measurable rewards.
Continuous Activity Tracking
Background geolocation + geofencing ensures uninterrupted tracking even when the app is force-closed.
White-Label Architecture
A multi-tenant backend enables insurance partners to launch their own apps instantly.
AWS Cognito SSO
Secure login with zero friction across branded apps.
Real-Time User Dashboard
Users can track their progress toward the 500-hour annual target.
Dual Admin System
- Super Admin: Manages all partners, apps, and configurations
- Healthcare Partner Admin: Manages their own users and insights
The Impact
+68%
Users stayed more active due to transparent, real-time progress tracking.
54%
User onboarding thanks to AWS Cognito SSO and simplified flows.
3×
White-label SaaS structure allowed rapid expansion to multiple insurance partners.
91%
Achieved with terminated-state geolocation + optimized geofencing logic.
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
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