Transforming Electronics Manufacturing Into a Modern Digital Experience With a Smart Cost Estimator
We redesigned a marketing website’s corporate website to modernize their brand presence, simplify complex service communication, and introduce a custom cost calculator that converts user inputs into high-intent quote requests.
Introduction
Marketing Website of Electronics, a long-standing provider of turnkey manufacturing services, needed a modern corporate website that better reflected their credibility, expertise, and clientele—including global giants like Intel, Cisco, and IAI.
Their goals were to:
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Modernize their outdated UI to build trust with high-value B2B customers
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Clearly communicate their complete service spectrum—from design to production
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Introduce a smart cost calculator to help prospects estimate manufacturing costs
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Convert calculator results directly into RFQ submissions
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Improve SEO performance to increase organic visibility
They needed a site that looked technical, felt premium, and worked as a scalable lead-generation engine.
The Challenge
Redesigning a legacy B2B website while introducing new functional layers required overcoming several hurdles:
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Creating dynamic pricing logic without slowing down WordPress.
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Presenting highly technical services in an easy-to-understand format.
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Ensuring calculator submissions accurately trigger RFQ emails.
- Maintaining high performance despite visual and structural enhancements.
Our Approach
We rebuilt the Marketing website’s website with a refined structure, frictionless UX, and a functional estimator tool designed for serious B2B buyers.
Custom Cost Calculator
A dynamic, multi-input calculator built with ACF Pro + custom JS to deliver instant cost estimates.
RFQ Workflow Integration
Converted calculator submissions into structured lead requests routed to the marketing website’ sales team.
Modern Corporate Design
A clear hierarchy for industries, services, certifications, and client logos to establish trust.
SEO-Optimized Content Structure
Schema, optimized page templates, proper meta/tagging, and mobile responsiveness.
Scalable WordPress Architecture
Reusable Elementor blocks for services, industries, stats, and case content.
The Impact
+42%
Increase in high-intent RFQs compared to the previous generic contact form.
+55%
Modern UI and structured pages increased time-on-site and reduced bounce rates.
3x
Automated RFQ emails ensured sales teams received submissions instantly.
85%
Stronger brand credibility, showcasing ISO certifications and global client logos, significantly boosted trust signals.
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
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