Boosting Engagement & Organisational Collaboration with Loyalty, Achievements & Social Interactions

We helped Hablo evolve into a highly engaging professional social platform by introducing a rewards-based loyalty engine, an advanced achievements system, LinkedIn-style post reactions, partner–child organisation workflows, and automated re-engagement notifications. These upgrades strengthened user participation, organisational visibility, and platform-wide activity.

industry

B2B SaaS

Services

Product Engineering, Gamification System Design, API Development, Reactions & Social UX, Engagement Automation

Introduction

Hablo is a professional B2B social network that empowers organisations and their members to connect, collaborate, and share updates—much like LinkedIn, but tailored for private business ecosystems.

To increase user activity, organisational interaction, and long-term retention, the client needed:

A loyalty system that rewards daily and long-term contributions
A badge & achievements system showcasing professional progress
LinkedIn-style post reactions with real-time activity updates
A partner module allowing parent–child organisational relationships
A re-engagement engine that sends personalised notifications to inactive users

The Challenge

Upgrading a live B2B platform required solving multiple deep technical problems:

Designing a loyalty system with monthly resets, tier upgrades/downgrades, and full historical logs
Mapping hundreds of user actions to dynamic point rules and achievements
Integrating LinkedIn-style reactions within GetStream, which doesn’t support custom reaction fields
Enabling parent–child organisation flows without breaking permissions
Managing time-zone–accurate daily notifications for global users
Maintaining UI stability while background timers and cron logic constantly run

All of this needed to work seamlessly across web and mobile apps.

Our Approach

We architected a multi-layer engagement system that sits on top of Hablo’s core social platform.

Loyalty & Tier Engine

A flexible rule-based system powering Blue → Silver → Gold → Platinum progression. Monthly resets, auto-upgrades/downgrades, and complete history tracking.

Achievements & Badges

New personal and organisational achievements: Millionaires Club, Community Beacon, Industry Influencer, Hot Streak, and more—each triggered by activity milestones.

LinkedIn-Style Reactions

Built custom reactions (Like, Celebrate, Love, Haha, Wow) by extending GetStream beyond native capabilities. Users can add, switch, or remove reactions with instant UI updates.

Partner Module for Multi-Org Support

Destination organisations can link child organisations; upon acceptance, child accounts automatically inherit the parent’s Suretion context.

Build High-Engagement Social Platforms with 7Span

Loyalty engines, reactions, achievements, real-time feeds, and organisation workflows, we help you scale community-driven ecosystems.

The new engagement features have been game-changing for Hablo. Loyalty, achievements, and the partner module significantly increased activity across our organisations. The execution was smooth, and 7Span handled every complex challenge with expertise.

Client Team/