A Modern SaaS Website Designed for High-Conversion Visibility
We built a performance-driven marketing website for HubBroker, showcasing their iPaaS, EDI, and API automation solutions, supported by a scalable CMS, improved SEO foundation, and seamless content migration.
Introduction
HubBroker needed a modern, high-performing marketing website that aligned with current design standards and clearly communicated their complex SaaS offerings. Their earlier site had scattered content, inconsistent UX patterns, and limited SEO structure, making it difficult to scale or convert leads effectively.
They required:
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A clean, enterprise-ready design showcasing their iPaaS, EDI, and integration capabilities
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Migration of existing website content without losing SEO value
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Modular CMS components so their internal team could update pages independently
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A structure that improves discoverability, engagement, and conversions
The Challenge
HubBroker’s requirements involved several complexities:
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Large, diverse content inventory: Existing pages lacked hierarchy, making UX planning and SEO mapping difficult.
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High risk during migration: Legacy URL structures, metadata, internal links, and documents needed careful handling to avoid SEO drop-offs.
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Technical subject matter: Messaging needed simplification without losing depth for enterprise buyers evaluating EDI/iPaaS solutions.
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Consistency between design and build: The new design system needed to be implemented without performance overhead or CMS bloat.
Our Approach
UX & Content Restructuring
We conducted a full content audit and developed an SEO-optimized sitemap that grouped services logically and improved user flows.
Modular WordPress Build
Using Elementor Pro and a component-based architecture, we enabled HubBroker’s internal team to manage content with zero developer dependency.
SEO-Safe Migration
All legacy data, content, redirects, metadata, and internal links were migrated through a staged QA process to preserve rankings.
Modern UI with Conversion Focus
Designed intuitive, enterprise-grade layouts with strong CTAs, improved readability, and simplified service explanations.
The Impact
+48%
Increase in organic visibility due to improved structure and technical SEO.
2×
Faster editing with modular CMS blocks, reducing dependency on developers.
+63%
Thanks to modern UI, clarified service pages, and improved navigation.
100%
Preserved rankings through structured migration and 301 mapping.
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
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