We Helped Redefine Its Digital Presence with a Multilingual, Animation-Driven Website

We partnered with Marketing Website to build a high-impact, multi-language WordPress website that captures their innovation in transparent materials. With interactive animations, modular CMS design, and smooth multilingual UX, the new site reflects Marketing Website’s position as a world leader in advanced glass solutions.

industry

Manufacturing

Services

UI Development, WordPress CMS, Multilingual Architecture, Animation Integration

Introduction

As a global leader in high-performance glass and transparent solutions, Marketing Website needed a marketing website that matched its innovation and engineering excellence.

The goal was to modernize their web presence, moving away from static layouts to a visually immersive, multilingual site that emphasized the company’s focus on technology, sustainability, and design.

Client goals included:

A marketing website aligned with global branding and innovation.
Multi-language support to reach diverse international markets.
High-performance animations showcasing premium visuals.
A modular CMS for easy updates by global content teams.
Seamless scalability for future language additions.

The Challenge

Delivering an enterprise-grade multilingual site demanded precise attention to both design and performance:

Multisite Consistency: Needed a centralized CMS structure for content parity across languages.
Animation Optimization: Ensuring high-end animations performed flawlessly on mobile and desktop.
Brand Alignment: Maintaining Marketing Website visual identity while supporting translation flexibility.
Global Performance: Achieving fast load speeds across regions without compromising design depth.

Our Approach

7Span designed and developed a new marketing platform with a focus on performance, modularity, and brand storytelling.

Multi-Language WordPress Architecture

Built using WordPress Multisite with Multisite Language Switcher, ensuring bilingual scalability with shared design components.

Modular CMS with ACF Pro

Developed reusable, dynamic blocks using ACF Pro, empowering content teams to create new pages without developer assistance.

Animation-Enhanced UI/UX

Introduced scroll-based transitions, fade-in visuals, and micro-interactions using CSS and lightweight JS for smooth storytelling.

Application-Driven Content Structure

Created dedicated pages for core industries Aerospace, Defense, Automotive, Yachting, Architecture, and Mobility, highlighting expertise visually.

Sustainability & Innovation Hubs

Designed thematic pages with interactive storytelling to showcase the company’s R&D leadership and sustainability initiatives.

Design the Future of Your Brand Experience

From modular CMS to immersive animation experiences, 7Span creates web platforms that elevate brand perception and user engagement.

7Span captured our brand’s spirit of innovation perfectly. The new website reflects our global identity with a balance of elegance, technology, and storytelling — and the CMS makes it effortless for our teams to manage content worldwide.

Team

The Impact

The new Marketing Website brought a measurable uplift in user engagement and global brand perception, balancing design excellence with content scalability.

Metrics:

+45%

Increase in average session duration post-launch, driven by animation-rich storytelling.

Seamless multilingual setup with future-ready scalability for regional expansion.

99%

Improved content management efficiency through ACF-based reusable blocks.

+30%

Faster load times despite complex animations, optimized for mobile and global delivery.

Making IT Possible