A Smart, Structured Platform That Connects Brands With the Right Influencers — Quickly and Seamlessly
MyAnnita is a streamlined influencer–brand collaboration platform designed to simplify signups, campaign creation, matching, and invitations. Built as a functional MVP on WordPress, it enables brands to launch campaigns faster and helps influencers connect with relevant opportunities—all supported by automated flows and SEO-ready foundations.
Introduction
Brands increasingly struggle to find qualified influencers, and creators face difficulty managing opportunities professionally. MyAnnita set out to solve this by creating a centralized collaboration platform where both sides could interact seamlessly.
The client needed a system that could:
-
Allow influencers to register and verify their accounts
-
Let brands create structured campaigns with budgets, platforms, and eligibility filters
-
Automatically match influencers to campaign criteria
-
Manage invites, acceptance, and participant tracking
-
Support a referral system for organic growth
The goal: launch an MVP that validates the model and supports real influencer–brand interactions.
The Challenge
MyAnnita required several complex platform capabilities inside a WordPress environment:
-
Integrating multi-role user journeys (influencers, brands, admins) with custom workflows
-
Implementing a smart campaign–influencer matching based on followers, location, and platform
-
Creating secure email-based invitation flows with state changes
-
Maintaining performance while handling dynamic filters and campaign updates
- Blending marketing-site design with SaaS-like functionality
Our Approach
We delivered a lean, powerful MVP by extending WordPress into a structured platform:
Influencer Signup & Verification
Role-based onboarding with custom fields and social profile verification.
Campaign Creation for Brands
Structured inputs for eligibility criteria, budgets, platform (IG/TikTok), slots, and location filters.
Smart Matching Logic
Automatic filtering to show only eligible influencers for each campaign.
Invitation & Acceptance System
Email + dashboard notifications and single-click acceptance using secure tokens.
Referral Program
A built-in referral module encourages both sides to grow the ecosystem.
SEO-Optimized Marketing Layer
High-performance website setup for organic brand and creator acquisition.
The Impact
+45%
Creators responded faster and more consistently thanks to one-click invitations and streamlined onboarding.
30%
Faster brand setup campaigns more efficiently with guided campaign fields and smart matching.
2x
Increase in influencer discovery & improved brand–creator matching accuracy and speed.
85%
Referral logic enabled platform expansion without paid marketing.
Engineering clarity where others add complexity. We help businesses build, modernize, and scale with the right technology. Whatever your challenge, stage, or vision, we make IT possible.
Services
For Sales
Looking For Jobs
