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MyAnnita

3 Min Read

A Smart, Structured Platform That Connects Brands With the Right Influencers — Quickly and Seamlessly

MyAnnita is a streamlined influencer–brand collaboration platform designed to simplify signups, campaign creation, matching, and invitations. Built as a functional MVP on WordPress, it enables brands to launch campaigns faster and helps influencers connect with relevant opportunities—all supported by automated flows and SEO-ready foundations.

industry

Media & Entertainment

Services

Product Development, WordPress Engineering, Platform Logic, UX, SEO Setup

Introduction

Brands increasingly struggle to find qualified influencers, and creators face difficulty managing opportunities professionally. MyAnnita set out to solve this by creating a centralized collaboration platform where both sides could interact seamlessly.

The client needed a system that could:

Allow influencers to register and verify their accounts
Let brands create structured campaigns with budgets, platforms, and eligibility filters
Automatically match influencers to campaign criteria
Manage invites, acceptance, and participant tracking
Support a referral system for organic growth

The goal: launch an MVP that validates the model and supports real influencer–brand interactions.

The Challenge

MyAnnita required several complex platform capabilities inside a WordPress environment:

Integrating multi-role user journeys (influencers, brands, admins) with custom workflows
Implementing a smart campaign–influencer matching based on followers, location, and platform
Creating secure email-based invitation flows with state changes
Maintaining performance while handling dynamic filters and campaign updates
Blending marketing-site design with SaaS-like functionality

Our Approach

We delivered a lean, powerful MVP by extending WordPress into a structured platform:

Influencer Signup & Verification

Role-based onboarding with custom fields and social profile verification.

Campaign Creation for Brands

Structured inputs for eligibility criteria, budgets, platform (IG/TikTok), slots, and location filters.

Smart Matching Logic

Automatic filtering to show only eligible influencers for each campaign.

Invitation & Acceptance System

Email + dashboard notifications and single-click acceptance using secure tokens.

Referral Program

A built-in referral module encourages both sides to grow the ecosystem.

SEO-Optimized Marketing Layer

High-performance website setup for organic brand and creator acquisition.

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