Modernizing News Delivery for the Ocean Mining Industry
We migrated a niche global news site, from Joomla to WordPress, creating a future-ready publishing platform. With streamlined content management, responsive design, and ad integration, the platform empowers editors and delivers readers a fast, intuitive experience.
Introduction
The news site needed a full-scale migration and redesign to modernize their digital presence. The legacy Joomla website had become difficult to maintain, lacked flexibility for publishing workflows, and failed to meet modern SEO and performance standards.
The project goals included:
- Seamless content and media migration from Joomla to WordPress.
- A refreshed, minimal UI that prioritizes readability and navigation.
- Ad placement integration for monetization and sponsorship opportunities.
- Improved content discoverability via advanced search and categorization.
- Future-proof structure ready for email marketing and security upgrades.
The Challenge
Migrating a long-standing Joomla-based content system posed both technical and structural challenges:
- Content Migration: Used the licensed FG Joomla to WordPress Pro plugin to migrate hundreds of articles, images, and metadata with minimal data loss.
- Redesigned UI/UX: Created a responsive, reader-first layout focused on visual clarity, typography, and easy navigation for mobile and desktop users.
- Ad Integration: Embedded ad slots using client-provided snippets, tested across resolutions to ensure proper visibility and no layout breakage.
- Search & Archive System: Built custom search and category-based archive pages to improve discoverability and content indexing.
- Performance & Security Readiness: Optimized with LiteSpeed Cache and configured for Mailgun + Fluent SMTP integration to support newsletters and secure email delivery.

Our Approach
7Span rebuilt the entire system on WordPress using Elementor Pro for flexible, modular design and smooth editorial workflows.
Content Migration
Used the licensed FG Joomla to WordPress Pro plugin to migrate hundreds of articles, images, and metadata with minimal data loss.
Redesigned UI/UX
Created a responsive, reader-first layout focused on visual clarity, typography, and easy navigation for mobile and desktop users.
Ad Integration
Embedded ad slots using client-provided snippets, tested across resolutions to ensure proper visibility and no layout breakage.
Search & Archive System
Built custom search and category-based archive pages to improve discoverability and content indexing.

7Span made the entire migration process seamless. The new site not only looks modern but performs faster and is so much easier for our editorial team to manage.
The Impact
The migration transformed the news site into a scalable, user-friendly, and performance-driven publishing platform, setting a new standard for digital news in the ocean mining sector.
100%
Article & media migration completed with preserved SEO structure and zero data loss.
60%
Improvement in site load speed due to optimized Elementor structure and caching.
3x
Increase in daily user engagement through improved navigation and content categorization.
100%
Editor adoption rate, streamlined publishing process with simplified content creation and layout tools.
Save up to 30% on your salaries &
developmental costs.
Save up to 30% on your salaries &
developmental costs.
Save up to 30% on your salaries &
developmental costs.
Save up to 30% on your salaries &
developmental costs.
Save up to 30% on your salaries &
developmental costs.
Save up to 30% on your salaries &
developmental costs.
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