Launched A Motion-First Brand Website That Reinvented Urban Air Awareness
Smog Zero came to us with a bold vision: to launch their brand with a high-impact, animated landing page. We crafted a futuristic identity, designed immersive storytelling, and delivered a performance-ready website that set the stage for their early campaigns.
Introduction
Smog Zero is a performance wear startup rethinking how people interact with urban environments. Their products feature built-in filtration technology designed for healthier lifestyles in polluted cities.
The client wanted to launch their brand with a digital-first impression that reflected innovation, health, and mobility. The goal was to craft a premium identity, create a landing page that explained their value proposition with storytelling and animation, and ensure the site was lightweight, scalable, and ready to support early lead generation.
The project focused on:
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Developing a futuristic brand identity with logo and visual system
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Designing an animated landing page with immersive storytelling
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Creating motion-first interactions while optimizing performance
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Building a scalable CMS-ready site for future product launches
The Challenge
Blending heavy motion design with high performance required technical precision.
The main challenges included:
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Motion vs Performance Trade-Offs: Delivering smooth GSAP animations without slowing down mobile or low-power devices.
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Branding in Motion: Designing a logo and visual identity that worked seamlessly in both static and animated formats.
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Webflow Limitations: Overcoming Webflow’s lack of native GSAP support by embedding custom code and maintaining clean class structures for animations.
Our Approach
We delivered Smog Zero’s vision through a motion-first strategy that combined branding, animation, and Webflow development.
Animated Brand Reveal
A GSAP-powered on-load sequence introduced the brand with dynamic transitions for immediate impact.
Scroll-Based Storytelling
Parallax effects and scroll-triggered animations guided users through the product’s unique benefits.
Responsive Motion Design
Animations were optimized for all devices, with alternate sequences for mobile to ensure performance.
Conversion-Ready Landing
Clear CTAs, lightweight structure, and integrated analytics ensured the page was ready for lead capture.
Scalable Foundation
Built a modular Webflow structure, allowing easy future expansion into product pages or an online store.
7Span created more than a website , they gave us a brand identity that moves. The animations feel futuristic, the performance is solid, and the landing page captured attention instantly.
The Impact
The Smog Zero landing page positioned the brand as a premium, innovative startup right from launch. It combined futuristic branding with motion-driven storytelling, resulting in strong early traction and a validated MVP for marketing campaigns.
100%
brand identity delivery from logo to digital system
35%
faster load times achieved with performance-optimized animations
60%
boost in engagement from scroll-based storytelling
85%
Successful MVP validation used for early press previews and sign-up campaigns
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
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