Launched A Motion-First Brand Website That Reinvented Urban Air Awareness
Smog Zero came to us with a bold vision: to launch their brand with a high-impact, animated landing page. We crafted a futuristic identity, designed immersive storytelling, and delivered a performance-ready website that set the stage for their early campaigns.
Introduction
Smog Zero is a performance wear startup rethinking how people interact with urban environments. Their products feature built-in filtration technology designed for healthier lifestyles in polluted cities.
The client wanted to launch their brand with a digital-first impression that reflected innovation, health, and mobility. The goal was to craft a premium identity, create a landing page that explained their value proposition with storytelling and animation, and ensure the site was lightweight, scalable, and ready to support early lead generation.
The project focused on:
-
Developing a futuristic brand identity with logo and visual system
-
Designing an animated landing page with immersive storytelling
-
Creating motion-first interactions while optimizing performance
-
Building a scalable CMS-ready site for future product launches
The Challenge
Blending heavy motion design with high performance required technical precision.
The main challenges included:
-
Motion vs Performance Trade-Offs: Delivering smooth GSAP animations without slowing down mobile or low-power devices.
-
Branding in Motion: Designing a logo and visual identity that worked seamlessly in both static and animated formats.
-
Webflow Limitations: Overcoming Webflow’s lack of native GSAP support by embedding custom code and maintaining clean class structures for animations.
Our Approach
We delivered Smog Zero’s vision through a motion-first strategy that combined branding, animation, and Webflow development.
Animated Brand Reveal
A GSAP-powered on-load sequence introduced the brand with dynamic transitions for immediate impact.
Scroll-Based Storytelling
Parallax effects and scroll-triggered animations guided users through the product’s unique benefits.
Responsive Motion Design
Animations were optimized for all devices, with alternate sequences for mobile to ensure performance.
Conversion-Ready Landing
Clear CTAs, lightweight structure, and integrated analytics ensured the page was ready for lead capture.
Scalable Foundation
Built a modular Webflow structure, allowing easy future expansion into product pages or an online store.
7Span created more than a website , they gave us a brand identity that moves. The animations feel futuristic, the performance is solid, and the landing page captured attention instantly.
The Impact
The Smog Zero landing page positioned the brand as a premium, innovative startup right from launch. It combined futuristic branding with motion-driven storytelling, resulting in strong early traction and a validated MVP for marketing campaigns.
100%
brand identity delivery from logo to digital system
35%
faster load times achieved with performance-optimized animations
60%
boost in engagement from scroll-based storytelling
85%
Successful MVP validation used for early press previews and sign-up campaigns
Engineering clarity where others add complexity. We help businesses build, modernize, and scale with the right technology. Whatever your challenge, stage, or vision, we make IT possible.
Services
For Sales
Looking For Jobs
