Smog Zero

Urban Air Purification Reinvented

Breathing innovation into urban lifestyles with motion-first design and futuristic branding.

About Project

SmogZero is a healthcare startup creating performance wear with built-in air filtration for city living.
The client wanted a premium identity that reflects health, mobility, and innovation.
Needed an animated, story-driven landing page to build pre-launch hype.
Focused on motion design and interactivity to explain the product’s unique value.

Deliverables

Brand Identity (Logo + Visual System)

Responsive, SEO-friendly Landing Page

GSAP & Lottie-based Motion Design

Team Size

Project Manager

Developers

Designers

Marketing/Branding

Project Highlights

Here are some of the challenges we encountered and the achievements we made throughout the project.

Motion-First Branding

From static to animated, the brand identity was designed to shine in motion.

Seamless GSAP + Webflow Integration

Overcame platform limitations with custom embeds and clean code architecture.

Performance Without Compromise

Achieved fast load times despite layered animations.

Agile Execution

Delivered in three sprints: Branding → Motion Design → Development & QA.

Validated MVP Landing

Used successfully for press previews and lead sign-ups ahead of full product launch.

Tech Stack & Tools

We've got the best tech buddies around!

HTML5

Photoshop

Features

It all starts with the right ingredients for holistic enhancement.

Animated Brand Reveal

Scroll-Based Storytelling

Responsive Motion Design

Conversion-Ready CTAs

Lightweight Structure

Outcome

Thinking of building something similar?

We’ve helped brands like yours turn ideas into reality with the right mix of design, tech, and strategy. Let’s explore how we can do the same for you.