Products

Blog

Case Study

Social Media Publishing Platform

3 Min Read

Built a Scalable White-Label Platform for Brands to Amplify Their Presence Through POS-Driven Social Publishing

7Span partnered with a Spanish startup to develop a White-Label Social Media Publishing Platform, a scalable white-label social media publishing platform that enables brands to collaborate with their Points of Sale (POS). With customizable branding, automated content distribution, performance-based incentives, and real-time analytics, the platform empowers brands to scale authentic social visibility globally.

industry

Media & Entertainment

Services

Platform Development, API Integration, White-Label Customization, Analytics Engineering

Introduction

Social Media Publishing Platform set out to solve a growing challenge in retail marketing is how can brands ensure a consistent, high-quality social media presence across thousands of local outlets, while giving those outlets (POS) creative freedom and motivation to participate?

The platform needed to:

Distribute brand-approved content across multiple POS accounts and social platforms.
Enable POS users to review and publish content independently.
Reward POS engagement through data-driven incentives.
Offer full white-label customization for each brand’s look and feel.
Deliver analytics and insights for both brand HQs and local POS stores.

The Challenge

Building a multi-tenant, scalable, and white-labeled social publishing system that balances control and flexibility was both a technical and operational challenge.

Complex Analytics Calculations: Needed to accurately measure engagement across multiple platforms.
Multi-Social Integration: Ensuring seamless connectivity with APIs from Instagram, Facebook, and TikTok.
Scalability: Managing real-time data for 10,000+ POS-brand interactions without performance drops.
User Experience: Creating a simple, intuitive interface for POS users with varying tech familiarity.
Incentive Accuracy: Linking social engagement metrics with the internal rewards system reliably.

Our Approach

7Span engineered a Social Media Publishing Platform as a flexible, secure, and fully customizable SaaS platform, empowering brands and POS users alike.

White-Label Platform Architecture

Built a modular system that allows brands to customize the platform with their logo, domain, and color palette for a consistent brand experience.

Brand-to-POS Content Distribution

Enabled brands to push post templates and campaigns directly to POS accounts, where users can accept, reject, or customize before publishing.

Dynamic Incentive Engine

Developed an automated reward system that calculates engagement metrics (impressions, likes, views) and issues performance-based incentives.

Multi-Social Integration

Integrated APIs from Instagram, Facebook, and TikTok for content publishing, tracking, and analytics, all managed from one dashboard.

Advanced Analytics Framework

Designed a performance dashboard for brands to monitor post reach, engagement, and POS participation in real time, aiding data-driven marketing decisions.

Agile Execution with Continuous Feedback

Delivered the project in 3-week sprints with daily client standups, weekly demos, and iterative testing through Teams and Jira, ensuring seamless collaboration.

Build Your Scalable SaaS Platform with 7Span

From white-label solutions to performance-driven incentive systems, 7Span helps startups and brands turn collaboration into measurable impact.

7Span turned our concept into a powerful, scalable platform. Social Media Publishing Platform has become the bridge between brands and their POS partners, creating authentic local engagement that scales globally.

Fran/ Founder