A Luxury Marketing Website for an Iconic Global Brand

We crafted a premium, animation-rich WordPress experience that reflects Waldorf Astoria’s timeless elegance complete with Salesforce CRM integration, immersive visuals, and modular CMS-driven storytelling.

industry

Travel & Hospitality

Services

WordPress Development, UI/UX, Motion Design, CRM Integration

Introduction

Waldorf Astoria Residences required a high-end digital presence worthy of its iconic global brand. The goal was to build a visually immersive, premium website that showcased luxury residences, amenities, architectural design, and lifestyle experiences.
The platform needed to support interactive storytelling, integrate deeply with Salesforce CRM, and remain fully editable for ongoing marketing needs—all while maintaining performance and elegance.

The Challenge

Creating a luxury-driven website that meets Waldorf Astoria’s stringent brand standards required solving several challenges:

Delivering a visually rich, animation-heavy experience without compromising performance
Ensuring pixel-perfect alignment with brand guidelines dedicated to elegance and exclusivity
Implementing Salesforce CRM integration to route all inquiries with detailed field mapping
Managing high-resolution media assets while maintaining fast load times
Creating a flexible, marketer-friendly CMS using Elementor Pro

Our Approach

Luxury UI/UX + Motion Design

Designed a bespoke interface aligned with the Waldorf Astoria identity—high contrast, refined typography, fine-line aesthetics, and immersive transitions.

Modular Elementor Architecture

Every section (Residences, Floor Plans, Amenities, Gallery) was built using custom Elementor blocks so the marketing team can edit content effortlessly.

Salesforce CRM Integration

All form submissions automatically sync to Salesforce with campaign mapping and structured lead attribution.

Performance Optimization

Applied lazy loading, image compression, caching strategies, and lightweight animation libraries for crisp performance.

Build premium digital experiences that set a new standard for luxury brands.

Whether it's high-end real estate, hospitality, or lifestyle platforms — 7Span helps you craft visually stunning, performance-driven, and CRM-ready marketing ecosystems.