Developing A Scalable Shopify Store With Custom Features For Flawless Beauty Shopping Journeys
We partnered with Oteria to launch their skincare brand with a fully customized Shopify store. With refined branding, seamless integrations, and optimized UX, Oteria delivers a premium eCommerce experience to customers worldwide.
Introduction
Oteria, a new skincare brand, needed a strong digital presence that reflected its philosophy - science and nature in harmony. The brand aimed to stand out in the crowded beauty space with a modern, intuitive eCommerce store.
The goals were to:
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Build a Shopify store that blends performance with design
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Customize themes for a unique, brand-first experience
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Integrate shipping, payments, and third-party apps for seamless operations
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Ensure SEO-friendliness for discoverability and growth
The Challenge
Launching a new skincare brand digitally with speed and precision.
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Cross-browser & device compatibility to reach a wide audience
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Shopify theme restrictions that required creative solutions for customization
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Performance optimization to deliver fast, smooth browsing
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Seamless UX that reflects a refined brand identity

Our Approach
7Span designed and developed Oteria’s Shopify store with a focus on branding, performance, and scalability.
Shopify Custom Theme Development
Crafted a fully customized theme to highlight Oteria’s products and story.
Third-Party Integrations
Added essential apps for shipping, payments, and customer engagement.
UX & Performance Optimization
Ensured fast load times, intuitive navigation, and cross-device compatibility.
Refined Brand Identity
Translated Oteria’s philosophy into visuals, typography, and product storytelling.
SEO-Friendly Structure
Implemented a clean, optimized foundation for search engine visibility.
Two days and two big launches. Thanks to 7Span, Oteria went live with a flawless Shopify store. The execution was sheer fantabulous, and this is just the beginning.
The Impact
Oteria’s launch positioned the brand strongly in the beauty & skincare market, giving it a digital storefront that balances elegance with functionality.
100%
cross-browser compatibility
80%
Optimized performance ensuring faster load times
40%
Beta users experienced seamless checkout with integrated shipping & payments
100%
UX aligning with brand values
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
Making IT Possible
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