Developing A Scalable Shopify Store With Custom Features For Flawless Beauty Shopping Journeys

We partnered with Oteria to launch their skincare brand with a fully customized Shopify store. With refined branding, seamless integrations, and optimized UX, Oteria delivers a premium eCommerce experience to customers worldwide.

Industry

Beauty & Fashion

Services

Shopify Development, Custom Theme Design, UX Optimization, Third-Party Integrations

Introduction

Oteria, a new skincare brand, needed a strong digital presence that reflected its philosophy - science and nature in harmony. The brand aimed to stand out in the crowded beauty space with a modern, intuitive eCommerce store.

The goals were to:

Build a Shopify store that blends performance with design
Customize themes for a unique, brand-first experience
Integrate shipping, payments, and third-party apps for seamless operations
Ensure SEO-friendliness for discoverability and growth

The Challenge

Launching a new skincare brand digitally with speed and precision.

Cross-browser & device compatibility to reach a wide audience
Shopify theme restrictions that required creative solutions for customization
Performance optimization to deliver fast, smooth browsing
Seamless UX that reflects a refined brand identity

Our Approach

7Span designed and developed Oteria’s Shopify store with a focus on branding, performance, and scalability.

Shopify Custom Theme Development

Crafted a fully customized theme to highlight Oteria’s products and story.

Third-Party Integrations

Added essential apps for shipping, payments, and customer engagement.

UX & Performance Optimization

Ensured fast load times, intuitive navigation, and cross-device compatibility.

Refined Brand Identity

Translated Oteria’s philosophy into visuals, typography, and product storytelling.

SEO-Friendly Structure

Implemented a clean, optimized foundation for search engine visibility.

Launch Your eCommerce Brand With Us

From Shopify custom stores to full-scale eCommerce ecosystems, 7Span helps brands go digital with impact.

Two days and two big launches. Thanks to 7Span, Oteria went live with a flawless Shopify store. The execution was sheer fantabulous, and this is just the beginning.

Gopal S. Krishnan

The Impact

Oteria’s launch positioned the brand strongly in the beauty & skincare market, giving it a digital storefront that balances elegance with functionality.

100%

cross-browser compatibility

80%

Optimized performance ensuring faster load times

40%

Beta users experienced seamless checkout with integrated shipping & payments

100%

UX aligning with brand values

Engineering clarity where others add complexity. We help businesses build, modernize, and scale with the right technology. Whatever your challenge, stage, or vision, we make IT possible.